Putting Boston on the Map as a Retail Tech Hub


November 11, 2020


Another burgeoning city known for its retail tech innovation is Boston. In fact, Business Insider named Boston the sixth most high-tech city in the world. From startup companies such as Rue La La and Shelfie, to big name brands like Adidas and Reebok, Boston is full of history when it comes to the retail industry. The city is also home to cloud-based e-commerce pioneer Salesforce Commerce Cloud (formerly Demandware), as well as True Fit itself. A number of True Fit-supported brand and retail partners are also headquartered in Boston, such as Saucony and Sperry, who have embraced technology to enhance the online shopping experience.   


Inspired by Boston’s entrepreneurial spirit, True Fit was born out of Babson College in Wellesley where classmates Romney Evans and Jessica Murphy put their heads together to create a solution for a plaguing issue: apparel and footwear size and fit. Being headquartered in Boston continues to fuel our innovation to this day, as the city allows True Fit to be immersed in forward-thinking discussions as well as tap into a deep university community for recruiting.
For example, True Fit’s CEO Bill Adler will be speaking on a panel this Sunday, February 26 at Harvard Business School’s Retail & Luxury Goods Conference. Hosted by the HBS Retail & Luxury Goods Club, the event brings together retail leaders from Boston and beyond for dynamic discussions around the evolution of retail and emerging trends in the retail and luxury space.  


Not only has the city allowed us to participate in thought leadership discussions with our peers and future retail leaders, we’ve also been recognized for our excellence in developing innovative fit technology and our signature Genome™ platform. Recently, True Fit was listed as one of 150 finalists for BostInno’s 4th annual Tech Madness. Tech Madness is a friendly competition between local technology businesses, in which the top 64 will be named on March 14 at BostInno’s Reveal Party at Game On Fenway.
We may be bias, but Boston is one of the greatest cities for emerging retail tech companies and startups. We’re excited to see what’s next for our city!