Answer the questions that stop the sale
Move beyond discovery to shopper-specific guidance on size, stretch, structure, waist, inseam, feel, and confidence.
Lands’ End + True Fit at RetailClub 2026
Join Lands’ End and True Fit for a practical conversation about bringing fit intelligence into AI shopping—and moving from generic answers to decisions shoppers can trust.
Fit Intelligence live
The conversation
Generic AI can summarize product copy, reviews, and size charts. It cannot, on its own, explain how a specific item is likely to fit a specific shopper. This session explores the specialized intelligence that closes that gap.
Move beyond discovery to shopper-specific guidance on size, stretch, structure, waist, inseam, feel, and confidence.
Use an out-of-the-box Fit Agent or connect decision-grade Fit Intelligence into a retailer’s existing agentic ecosystem.
See what changes when fit intelligence reaches real shoppers inside a live enterprise retail experience.
From roadmap to production
Shoppers can ask fit questions in their own words and receive personalized size and fit guidance at the point of decision—powered by nearly two decades of purchase, fit, keep, and return intelligence.
“As shopping becomes more conversational and personalized, this next evolution allows us to bring that fit intelligence directly into the experience.”
On stage
A retailer and a fit-intelligence leader discuss what it takes to turn AI shopping from conversation into confident action.
Director of Digital Merchandising & Site Optimization
Co-founder & Chief Executive Officer
Meet us in Huntington Beach
Jessica Murphy and Romney Evans will be at RetailClub September 22–24. Request time outside the formal event meeting schedule to compare how your team is approaching fit across ecommerce and AI-assisted shopping.