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Thanet House
231-232 Strand,

London, WC2R 1DA

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Privacy & Security Policy

In order to provide you with personalized apparel recommendations, True Fit Corporation and its subsidiaries and affiliates (collectively, "True Fit") needs you to provide us with certain Personal Information about yourself. We take the privacy of this Personal Information very seriously. We provide this policy so that you can understand how we collect Personal Information from you, what Personal Information we collect, and how we use the Personal Information you provide.

Last Modified: February 2018; This Privacy Policy is effective as of date last modified.

From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. Please revisit this Privacy Policy to stay updated on any changes. We will notify you by email (sent to the email address specified in your profile) of any material changes to our use of your Personal Information.

This Privacy Policy applies to Personal Information provided to us about or relating to you, and from which, either alone or when connected with other information to which we may have access, you can be individually identified ("Personal Information"). That Personal Information is described in more detail below.

True Fit Privacy Principals

True Fit follows these principals in order to protect your privacy:

  • We do not collect any more Personal Information about you than is necessary;
  • Unless you agree otherwise, we only use your Personal Information for the purposes we specify in this Privacy Policy;
  • We do not keep your Personal Information if it is no longer needed; and
  • Other than as we specify in this Privacy Policy, we do not share your Personal Information with third parties.

This Privacy Policy addresses the following questions:

1.What is the Personal Information that we collect?

2. Why do we collect Personal Impersonal Information?

3. How do we use Personal Information?

4. With whom do we share Personal Information?

5. How do we secure Personal Information?

6. How do we respect your choices about your Personal Information?

7. Whom do I contact if I have questions or concerns?

8. Additional Terms.

1. What is the Personal Information that we collect and how is it collected?

(a) Personal Information provided by you. We collect Personal Information by asking you questions about yourself. The True Fit profile will request Personal Information such as your age, gender, size, brand preferences, body shape, and fit preferences. We may also request your email address, which is recommended, but not mandatory to use our Service. You may also provide us with Personal Information through any website mobile application provided to you by True Fit, or controlled by a True Fit retail partner. True Fit retail partners are third parties for whom True Fit provides its online fit recommendation service (the "True Fit Service"). When accessing the True Fit Service through a True Fit retail partner, the Personal Information you provide through the retail partner's website or mobile application ("Partner Site") will be subject to the retail partner's privacy policy; however, the True Fit Privacy Policy will apply to those aspects of your Personal Information that are provided to True Fit in order to perform the True Fit Service and the data contained in your profile that may be transmitted back to the retail partner. To be clear, once the data contained in the profile is transmitted back to the retail partner, such data will subject to the retail partner's privacy policy (which may be different than our privacy policy; please see Section 4 above regarding third party privacy policies).

(b) Personal Information automatically collected. While you use the True Fit Service, we automatically record information that your browser sends whenever you visit a website. For example, we may receive: the name of the domain and host from which you access the Internet, the Internet Protocol (IP) address of the computer you are using, the date and time you access our Service, which apparel items you view and/or purchase, and the Internet address of the website from which you accessed the Service. For clarity, we do not store the IP address of the computer you are using. We use this information to measure the usage of our Service, and to understand how to serve you better. The most common sources of this Personal Information include:


  • Cookies
  • Service Analytics
  • Pixel tags or clear Graphics Interchange Format files, known as GIFs
  • Occasionally; retail partners, business partners, contractors, shared databases, and other third parties

We provide a summary description of each of these circumstances below.

Cookies: Cookies are small files that are sent to your computer's hard drive to tell us who you are when you are using our Service. Cookies help us to: (1) associate you with your True Fit Profile and enable you to update and modify your True Fit Profile; (2) speed navigation and provide you with personalized fit recommendations; (3) remember Personal Information you gave so you don't have to re-enter it; (4) determine the effectiveness of some of our marketing efforts and communications; and (5) count the total number of visitors, pages viewed, and the total number of banners displayed. Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to create a True Fit Profile, and therefore you will not be able to receive the benefit of the True Fit Service. Also, by not using cookies, features within our Service or a Partner Site may not function properly.

Service Analytics: From time to time, we may work with one or more third party service providers to help us better understand how you use our Service. The service provider may place cookies on your computer to collect Personal Information. The Personal Information that is collected will tell us things like how you navigated around our Service, and how quickly we helped you to enter registration Personal Information. This Personal Information will help us to better serve you and provide you with more personalized offerings. We will not grant permission to any such third party service provider to collect your credit card, Personal Information, e-mail address, or password Personal Information. Any third party service provider will be restricted to use your Personal Information to perform services for us, securely and in confidence. Any such third party service provider will be restricted from using your Personal Information for any other purpose, except on an aggregate, anonymous basis. With your privacy in mind, we will work toward engaging third party service providers who enable you to opt-out of their Personal Information collection processes.

Pixel tags or clear GIFs: To help us understand the effectiveness of select communications and marketing efforts, we may use "message format" and "message open" sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to know if your e-mail program is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.

Outside sources: We may periodically collect Personal Information about you from retail partners, business partners, contractors, and other third parties. This includes, but is not limited to, instances in which you affirmatively authorize those third parties to provide us with Personal Information. For example, retail partners may provide us with Personal Information about items you have purchased from them in the past so that we can provide better fit recommendations for you.

2. Why do we collect Personal Information?

We collect your Personal Information to provide you with the True Fit Service and to administer our business. It allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. Your Personal Information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.

3. How do we use Personal Information?

True Fit uses your Personal Information to provide you with the True Fit Service through our Partner Sites, to provide you with a superior customer experience, and to administer our business. We use your Personal Information to:

  • Create and provide recommendations on size, fit and style of apparel items;
  • Analyze the fit, style and fashion of apparel items;
  • Create a True Fit Profile (personal account) you can log into from any device;
  • Provide you with special offers, promotions, and other marketing programs and news that may be of interest to you;
  • Answer questions you ask of us regarding the service or recommendations;
  • Make communications necessary to notify you regarding security, privacy, and administrative issues;
  • Validate you are of legal age to use our services;
  • Test and improve our systems and services; and
  • Manage our business.

We will only keep your data for as long as necessary to carry out our services or as long as we are required by law. After this, your personal data will be deleted. We cannot remove your data when there is a legal storage requirement such as book keeping rules, or when there is a legal ground to keep the data, such as an on-going contractual relationship.

Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data.

4. With whom do we share Personal Information?


True Fit may share a copy of your True Fit Profile, which may include your email address (if provided) with: (i) our retail partners, so they can better personalize apparel offerings to you; (ii) service providers, subcontractors, and agents who perform services on our behalf; (iii) manufacturers of products sold on our Partner Sites to provide insights relating to the fit, style, and purchase preferences relating to their products; and (iv) to third parties in certain business relationships, such as, but not limited to, co-branded offerings where we may offer a service or feature that is co-branded by True Fit and the third party. If you provide Personal Information in connection with a co-branded service or feature, that Personal Information may be shared between True Fit and the third party. True Fit's treatment of that Personal Information is governed by this privacy policy, but the third party's treatment of your Personal Information will be subject to the third party's privacy policy.

In addition, True Fit may share any of your Personal Information with third parties as follows:


  • Law Enforcement Officials and as Required by Law. True Fit may release any or all of your Personal Information to third parties when we determine, in our reasonable judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of True Fit, our employees, our customers, users, or others.
  • Sales, Mergers, and Acquisitions. If True Fit becomes involved in a merger, acquisition, or any form of sale of some or all of its business or assets, your Personal Information may be provided to the entities and advisors involved, and your Personal Information may be transferred to a third party in connection with consummation of any such transaction. We will provide notice if your Personal Information becomes subject to a different privacy policy as a result of any such transaction.

5. How do we secure your Personal Information; Transfers of Personal Information?

We take appropriate security measures, including physical, technological, and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as edge-protection devices and encryption in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information and True Fit Profile, and, as technology develops, we intend to take additional measures to improve security. No method of transmission over the Internet, or method of electronic storage, however, is 100% secure. Therefore, we cannot guarantee its absolute security.

We operate globally and may transfer your Personal Information and True Fit Profile to individual companies and customers of True Fit as part of the services offered by True Fit to its customer base. Wherever your Personal Information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. You acknowledge and agree that your Personal Information may be processed and stored in countries outside of the European Union including, without limitation, the United States.

6. How do we respect your choices about your Personal Information?

When you interact with our Service in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively "Promotional Communications") from True Fit or third parties with whom True Fit has a business relationship and those communications may include advertisements. The most common of these circumstances may include:


  • Creating a True Fit Profile
  • Signing up to receive newsletters or email notices
  • Entering a sweepstakes or a contest

If, at any time, you wish to no longer receive Promotional Communications from True Fit, you will be able to follow instructions provided with the Promotional Communication or within our Service in connection with Promotional Communications. Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to True Fit Profile update Personal Information, and/or other security or business-related communications. Although the primary purpose of these emails is not to provide you with promotional material, they may contain within them some promotional material.

True Fit provides you with the ability to access, correct, change or delete the Personal Information in your True Fit Profile at any time. Please be advised that True Fit may periodically archive Personal Information it has collected and there may be times that such archived information cannot be permanently removed from our systems.

7. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact us at privacy@truefit.com or call customer service at 617-848-3740. To request to have all your Personal Information deleted, please contact us at privacy@truefit.com

If you would like to report a Security concern about any of our products, please contact us at security@truefit.com.

8. Additional Terms

Personal Information collected from visitors from outside the United States. If you are interacting with True Fit from outside the United States and provide us with any Personal Information, please note, in order for us to provide the True Fit Service or otherwise communicate with you as set forth in this Privacy Policy, it will be necessary for your Personal Information to be transferred, stored, and processed within the United States. The data protection laws in the United States may not be as comprehensive as those in your country. By doing business or interacting with True Fit, you are consenting to the transfer of your Personal Information to facilities located in the United States and other facility locations selected by True Fit.

Children's and Minor's Privacy. The True Fit Service is not designed to attract minors, in particular children under the age of 16. True Fit does not market to or knowingly collect Personal Information from anyone under the age of 16. Children should always get permission from their parents before sending any Personal Information about themselves (such as their names, email addresses, and phone numbers) to anyone over the Internet.

Please be advised that whenever you click on links and banners that take you to a third party website, you will be subject to the third party's privacy policies, not True Fit's. This Privacy Policy applies solely to Personal Information collected by True Fit.

If you are a resident of California, you are entitled to request and obtain from us once a calendar year information about the Personal Information we have shared, if any, with other businesses for their own direct marketing use. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g requests made in 2018 will receive information regarding 2017 sharing activities). To obtain this information please send an email message to privacy@truefit.com with "Request for California Privacy Information" in the header of your message. Please note that only information regarding the sharing of Personal Information with third parties for their own direct marketing uses is covered by this requirement.

By doing business with or interacting with True Fit in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of your Personal Information as described.

Copyright © 2010 - 2018 True Fit Corporation


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