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Privacy & Security Policy

In order to provide you with personalized fit recommendations, True Fit needs you to provide us with certain information about yourself. We understand that some of this information can be very personal, and we take the privacy of this information very seriously. We provide this policy so that you can understand how we collect information from you, what information we collect, and how we use the information you provide.

Last Modified: August 23, 2017; This Privacy Policy is effective as of August 23, 2017 ("Effective Date").

This Privacy Policy applies to Information that may be collected by True Fit when you interact with True Fit Corporation and its subsidiaries ("True Fit") through (a) any website mobile application provided to you by True Fit or (b) any website or mobile application controlled by a True Fit retail partner. True Fit retail partners are third parties for whom True Fit provides its online fit recommendation service (the “True Fit Service”). When accessing the True Fit Service through a True Fit retail partner, the Information you provide through the retail partner’s website or mobile application (“Partner Site”) will be subject to the retail partner’s privacy policy; however, the True Fit Privacy Policy will apply to those aspects of your Information that are provided to True Fit in order to perform the True Fit Service and the data contained in your profile that may be transmitted back to the retail partner. To be clear, once the data contained in the profile is transmitted back to the retail partner, such data will be subject to the retail partner’s privacy policy (which may be different than our privacy policy; please see Section 4 below regarding third party privacy policies). That Information is described in more detail below. True Fit reserves the right to modify or amend this Privacy Policy at any time, but will provide notice of any changes within our Service.

Please be advised that whenever you click on links and banners that take you to a third party website, you will be subject to the third party's privacy policies, not True Fit’s. This Privacy Policy applies solely to information collected by True Fit.

By doing business with or interacting with True Fit in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of your Information as described.

This Privacy Policy addresses the following questions:1. What is the Information that we collect?

2. Why do we collect information?

3. How do we use Information

4. With whom do we share Information?

5. How do we secure Information

6. How do we respect your choices about your Information?

7. Whom do I contact if I have questions or concerns?

1. What is the Information that we collect?

(a) True Fit Profile Information. We collect different types of information about you (“Information”). To receive the full benefit of the True Fit Service, you must create a True Fit Profile. The True Fit Profile will request information such as your age, gender, size, brand preferences, and fit preferences (“Fit Information”), and your email address, which is recommended, but not mandatory. For more information on how we share your Information see paragraph 4 below.

(b) Information automatically collected. While you use the True Fit Service, we automatically record information that your browser sends whenever you visit a website. For example, we may receive: the name of the domain and host from which you access the Internet; the Internet Protocol (IP) address of the computer you are using; the date and time you access our Service; and the Internet address of the website from which you accessed the Service. For clarity, we do not store the IP address of the computer you are using. We use this Information to measure the usage of our Service and understand how to serve you better.

The most common sources of this Information include:

  • Cookies
  • Service Analytics
  • Pixel tags or clear Graphics Interchange Format files, known as GIFs
  • Occasionally from retail partners, business partners, contractors, shared databases, and other third parties


We provide a summary description of each of these circumstances below.

Cookies: Cookies are small files that are sent to your computer's hard drive to tell us who you are when you are using our Service. Cookies help us to: (1) associate you with your True Fit Profile and enable you to update and modify your True Fit Profile; (2) speed navigation and provide you with personalized fit recommendations; (3) remember information you gave so you don’t have to re-enter it; (4) determine the effectiveness of some of our marketing efforts and communications; and (5) count the total number of visitors, pages viewed, and the total number of banners displayed.

Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to create a True Fit Profile, and therefore you will not be able to receive the benefit of the True Fit Service. Also, by not using cookies, features within our Service or a Partner Site may not function properly.

Service Analytics: From time to time, we may work with one or more third party service providers to help us better understand how you use our Service. The service provider may place cookies on your computer to collect information. The information that is collected will tell us things like how you navigated around our Service, and how quickly we helped you to enter registration information. This information will help us to better serve you and provide you with more personalized information and product offerings. We will not grant permission to any such third party service provider to collect your credit card information, e-mail address or password information. Any third party service provider will be restricted to use your information to perform services for us, securely and in confidence. Any such third party service provider will be restricted from using your information for any other purpose, except on an aggregate, anonymous basis. With your privacy in mind, we will work toward engaging third party service providers who enable you to opt-out of their information collection processes.

Pixel tags or clear GIFs: To help us understand the effectiveness of certain of our communications and marketing efforts, we may use "message format" and "message open" sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow us to know if your e-mail program is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.

Outside sources: We may periodically collect Information about you from retail partners, business partners, contractors and other third parties. This includes, but is not limited to, instances in which you affirmatively authorize third parties to provide us with information. For example, retail partners may provide us with information about items you have purchased from them in the past so that we can provide better fit recommendations for you.

(c) Information collected from visitors from outside the United States.If you are interacting with True Fit from outside the United States and provide us with any Information, please note that your Information will be transferred, stored and processed within the United States. The data protection laws in the United States may not be as comprehensive as those in your country. By doing business or interacting with True Fit, you are consenting to the transfer of your Information to facilities located in the United States and other facility locations selected by True Fit.

(d) Children’s and Minor’s Privacy. Protecting the privacy of the very young is uniquely important, particularly on the Internet. Our Service is designed to provide commercial business information and services for adults. This Service is not designed to attract minors, in particular children under the age of 13. True Fit does not market to or knowingly collect information from anyone under the age of 13. Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) to anyone over the Internet.

2. Why do we collect Information?

We collect your Information to provide you with the True Fit Service and to administer our business. It allows us to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. Your Information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.

3. How do we use Information?

True Fit uses your Information to provide you with the True Fit Service through our Partner Sites, a superior customer experience and to administer our business. We use your Information to:

  • Conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services;
  • Make communications necessary to notify you regarding security, privacy, and administrative issues; and
  • Manage our business.


4. With whom do we share Information?

Protecting the privacy and security of your Information is a priority at True Fit. TRUE FIT DOES NOT SELL OR RENT YOUR INFORMATION TO THIRD PARTIES.

True Fit may share a copy of your True Fit profile, which profile information may include your email address (if provided) with: (i) our retail partners, (ii) service providers, subcontractors and agents who perform services on our behalf, (iii) manufacturers of products sold on our Partner Sites to provide insights relating to the fit, style and purchase preferences relating to their products, and (iv) to third parties in certain business relationships, such as, but not limited to, co-branded offerings where we may offer a service or feature that is co-branded by True Fit and the third party. If you provide information in connection with a co-branded service or feature, that information may be shared between True Fit and the third party. True Fit’s treatment of that information is governed by this privacy policy, but the third party's treatment of your information will be subject to the third party's privacy policy.

In addition, True Fit may share any of your Information with third parties as follows:

  • Law Enforcement Officials and as Required by Law. True Fit may release any or all of your Information to third parties when we determine, in our judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of True Fit, our employees, our customers, users, or others.
  • Sales, Mergers, and Acquisitions.If True Fit becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, your Information may be provided to the entities and advisors involved, and your Information may be transferred to a third party in connection with consummation of any such transaction. We will provide notice if your Information becomes subject to a different privacy policy as a result of any such transaction.


5. How do we secure your Information?

We take significant and appropriate security measures, including physical, technological and procedural measures, to help to safeguard your Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and encryption in the transmission of certain sensitive Information, designed to prevent unauthorized persons from gaining access to your information and True Fit profile, and, as technology develops, we intend to take additional measures to improve security.

We operate globally and may transfer your information and True Fit profile to individual companies and customers of True Fit as part of the services offered by True Fit to its customer base. Wherever your information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your information. Additionally, when using or disclosing information transferred from the European Union, we abide by the Safe Harbor Principles as set forth by the U.S. Department of Commerce, use standard contract clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards, or obtain your consent.

6. How do we respect your choices about your Information?

When you interact with our Service in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively "Promotional Communications") from True Fit or third parties with whom True Fit has a business relationship and those communications may include advertisements. The most common of these circumstances may include:

  • Creating a True Fit Profile
  • Signing up to receive newsletters or email notices
  • Entering a sweepstakes or a contest


If, at any time, you wish to no longer receive Promotional Communications from True Fit, you will be able to follow instructions provided with the Promotional Communication or within our Service in connection with Promotional Communications. Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to True Fit Profile update information, and/or other security or business-related communications. Although the primary purpose of these emails is not to provide you with promotional material, they may contain within them some promotional material.

True Fit provides you with the ability to access, correct or change the information in your True Fit Profile at any time. Please be advised that True Fit may periodically archive Information it has collected.

7. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact us at privacy@truefit.com or call customer service at 617-848-3740.

If you would like to report a Security concern about any of our products, please contact us at security@truefit.com.

From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will post notice on our website if these changes are material.

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