True Fit Partners with Shopify to make AI Fit Personalization Available to Merchants of all Sizes

True Fit partners with Shopify to make AI fit personalization available to merchants of all sizes, replacing the rudimentary size guide and enhancing the customer experience.

August 14, 2023


True Fit, the leading AI platform that decodes size and fit for consumers and apparel and footwear retailers has partnered with Shopify Inc., a complete commerce platform that enables merchants to start, grow and manage a business, to bring the quality, reliability, and economic benefits for which True Fit is known with its enterprise customers to merchants of all sizes.


As part of the partnership, Shopify merchants can connect their brand to True Fit’s Fashion Genome™, the broadest and richest global connected AI fit platform, to remove shopper hesitation around fit, deliver consumer confidence and conversion, reduce fit-related returns and grow customer loyalty. Fit is a trust exercise, and reimagining the rudimentary size guide by providing fit recommendations powered by millions of shoppers and enhanced by AI will help merchants grow their brands profitably.


“This is a very exciting moment for the $2.5Tr apparel industry, which historically has remained digitally constrained around 20-25% digital. By opening up the power of the Fashion Genome’s machine learning and artificial intelligence data engine to merchants of all sizes on the Shopify platform, we will accelerate merchant growth through frictionless digital discovery and consumption.” commented William Adler, President and CEO of True Fit.

“It is our mission to democratize access to the Fashion Genome and artificial intelligence widely across the industry, helping millions of consumers to connect to the brands they love. True Fit builds trust between shoppers and brands with deep learning, and in doing so helps merchants cultivate loyal first party audiences, rich consumer preference patterns, and key product fit insights that all help to optimize a profitable growth business. We are thrilled to bring this enterprise capability to the rising brands, which will strengthen the fabric of the apparel markets from largest to smallest merchants.”    

Shopify and True Fit have already helped brands like Few Moda, Greyson, Toast and Dia & Co. fuel growth and success by building trust into the shopper experience. Merchants can now install the leading AI fit platform in minutes on Shopify and learn more about the partnership here.