True Fit Wins 'Best Retail Insights' at VIP Awards

True Fit recognized for Best Retail Insights, presented by Vendors in Partnership and the National Retail Federation.

January 19, 2022

True Fit, the data-driven fit personalization platform for fashion retailers, and global leader in fit, won 'Best Retail Insights' at the 2022 Vendor in Partnership Awards over the weekend in New York City! 


The Vendors in Partnership (VIP) Awards are an industry celebration for the solution providers that are powering the retail ecosystem. The 2022 awards at Gotham Hall, NYC, saw 18 awards presented to the best partners and innovators in the solution provider community. The VIP Awards, presented in partnership with NRF, were announced  on Saturday, January 15 as part of Retail’s Big Show, NRF’s annual flagship event.


So, what goes into winning ‘Best Retail Insights’ you ask? 


As the cornerstone of insight-led customer experience, True Fit enables our retail partners to leverage data, and understand customer preferences to connect shoppers with only what they love. Central to True Fit’s solution is its Fashion Genome™, the world’s largest connected data set for apparel and footwear, which dynamically brings together data from 80 million active members (shoppers) and 17,000+ brands across its global network of retailers, including Boden, Kate Spade, Ugg and Under Armour.  Its AI-powered algorithm makes sense of complex customer buying behaviors, allowing retailers to learn how shoppers behave, both on and off their own websites, across the True Fit network.  And it is from this extensive insight that True Fit has become the only technology partner to solve fit personalization at scale - helping fashion retailers leverage data to inform strategies to improve customer lifetime value - from marketing and merchandising to sourcing and product development, whilst building trust through serving high-fidelity fit recommendations to the growing numbers of digital-first fashion shoppers.  Quite simply, this leads to trusted results. On average, retailers that partner with True Fit see a +25% sessions per user lift and +47% order rate lift driven by True Fit members on their sites.

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"By gaining a deeper understanding of our shoppers, we are able to tailor the offer and optimise the sales, like offering specific combinations of fit and fabric for specific markets, so our customers can shop with confidence and find the products that they will love and keep.”

Senior Manager E-Commerce |   7 For All Mankind

The VIP awards acknowledge and celebrate service to the industry - with a focus on deep and perceptive partnerships that lead to innovative solutions. With retail relying more on digital trends than ever, proper data points are invaluable resources that lead to innovative business decisions. It’s with much pride that True Fit is recognized within our community as a trusted partner that provides such actionable insights.