True Fit uses billions of product, shopper, and sales datapoints to provide personalized size and fit recommendations to online shoppers, helping them fall in love with the products that fit and flatter their unique body.
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100% of shoppers get an at-a-glance understanding of how a product runs.
Sometimes, shoppers just want to understand if a product runs large or small. We provide clear, action-based fit guidance to help shoppers understand which size to buy.
Our directional fit guidance is driven by billions of datapoints, not a single angry review from a woman in Kansas.
Clear, accurate size recommendations personalized for that exact shopper.
Shoppers receive a single, personalized recommendation telling them exactly what size to buy, taking it account areas of their body that could impact how clothes fit and preferences around how they like their clothes to fit - loose, tight, etc.
Every year, True Fit makes billions of personalized, 1:1 fit recommendations for shoppers all over the world.
Shoppers refine their recommendations based on fit needs for their unique bodies.
Most people have “that” part of their body, the area that tends to cause the biggest struggle in finding clothing that not only fits them but makes them feel confident.
Fit Needs provides shoppers the opportunity to refine their recommendations further by telling us more about their fit preferences.
When shoppers are happy, retailers are, too. Shoppers that input at least one Fit Need show a 3% increase in repeat order rate.
Size sampling, also known as size bracketing, is when customers buy multiple sizes of the same item with the intention of returning most. Get shoppers in their best fitting size. Reduce instances of buying multiple sizes in the same style.
When shoppers are unsure how something fits, they often purchase a couple of sizes, intending to return some or all. This practice creates a hassle for the shopper, eats into retailer margins, and gets an ‘F’ in sustainability.
True Fit’s size sampling widget helps get shoppers into their single best-fitting size via prompts on the product page or in the cart. Shoppers who have already filled out the True Fit survey will be shown their best fitting size, and shoppers new to True Fit will be prompted to take the survey for their best fit.
