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Case Studies

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Square RetailersHOTTER

 3.1% increase in incremental revenue lift in just three months

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Square RetailersPacsun


PacSun saw conversion rates more than double to 12.9% and order rates for shoppers using True Fit increase by 38.51%

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Forever New


Forever New Reports 6.22% Net Incremental Revenue Lift and 4X Conversion from Enhanced Experiences using True Fit



Read how JCPenney & True Fit drove shopper engagement with:

  • 20% increase to AOV

  • 20% increase to UPT

  • 214% increase to repeat user visits within the same week




“True Fit is the first partner I have worked with where the business case shared in the sales cycle actually matched the results”
- Phil Lewis  |   Director Digital Experience   |   Boden 

  • 5.1% IRL from True Fit shoppers

  • 2.6x increase in conversion rates

  • 12% Inc AOV




“Since the launch of True Fit, ASICS has seen a 150% increase in conversion from product page to cart. He said that translates to a 7.4% conversion rate for True Fit customers versus 2.4% for non-True Fit customers.
Jason Le Boeuf   |   Ecommerce Director   |   Asics

150%  Conversion Increase

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“Our customers are at the heart of everything we do and empowering them to find clothes online that fit and that they want to keep is crucial to ensuring customer confidence and loyalty. We saw positive results almost immediately and the impact of True Fit has been substantial.”
Lesley McCormack  |  E-commerce Product Manager  |  M&Co.

  • 27% increase in average order value

  • 1.5% sitewide boost to conversion




"The underlying component is Trust and confidence.  Confidence in the brand and confidence that the information the shopper is giving is going to result in a more relevant experience.   True Fit helps us to action on the information so that we can power shopper trust and relevant experiences"
Billy May  |   Chief Customer Officer   |   J.Crew

True Fit users convert 38.4% more
than Non-True Fit users


Lane Bryant

"We can leverage our bras to drive her into the store.  Our associates can build the basket with our great sportswear.  True Fit reinforces our fit authority and gives her confidence to shop in store and online.  All of these things together create loyal customers for life!"
Marcy Schaffir Senior Vice President  |   Cacique  |  Catherines Intimates



“True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online. By providing recommendations around size and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they love and will keep their purchases.”
Haroun Saleemi  |  Head of Ecommerce  |  Quiz


Kate Spade


"We are already seeing significantly higher conversion rates with customers using True Fit."
Craig Leavitt  |   CEO   |   Kate Spade

2X  Conversion Increase
95%  Increase Adoption With Email Promotion 

Lands End


“By leveraging new technologies, such as True Fit, we are able to insure a proper fit without the lengthy delay that a traditional fit tour causes”
Brady Byrnes |  Managing Director of Base Operations  |  American Airlines Uniforms

25% of all transactions were influenced by True Fit
24 Million recommendations served in 9 months

Lands End EU

landsend_logo EUROPE

True Fit has been extremely beneficial in helping us grow our footprint throughout Europe, from increasing the number of shopper sessions to providing more than a 5% lift to incremental revenue.

Jason Van Der Westhuizen |  Director of eCommerce and Customer Experience  |  Lands’ End Europe

5% lift in incremental revenue 

N Brown


“Data-driven customer insight and personalisation is key to unlocking operational efficiencies and improving customer experience. Our partnership with True Fit allows us to enhance our customers’ journeys with personalised relevant experiences ensuring that we deliver better fitting products for our customers to make them look and feel amazing.
Adam Warne  |   CIO   |   N Brown 

7 For All Mankind


7 For All Mankind EU Reports 3x More Conversion for True Fit Shoppers with a Customer Centric Strategy




“Our partnership with True Fit is helping us communicate personally about fit and size to our customers, at scale in a way that is authentic and informed by rich data.”
Graham McCulloch  |  Director Ecom Marketing & Merchandising  |  Ugg

2X  Conversion Increase
300+  Styles Covered




Learn how Review took loyalty to the next level with True Fit and achieved:  

2.54% incremental revenue increase sitewide

280% increase in conversion rates for True Fit shoppers

120% increase to the number of styles viewed


Discover how fit can improve your margins.