Forever New Reports 6.22% Net Incremental Revenue Lift and 4X Conversion from Enhanced Experiences using True Fit
“Our customers are at the heart of everything we do and empowering them to find clothes online that fit and that they want to keep is crucial to ensuring customer confidence and loyalty. We saw positive results almost immediately and the impact of True Fit has been substantial.”
- Lesley McCormack | E-commerce Product Manager | M&Co.
27% increase in average order value
1.5% sitewide boost to conversion
"The underlying component is Trust and confidence. Confidence in the brand and confidence that the information the shopper is giving is going to result in a more relevant experience. True Fit helps us to action on the information so that we can power shopper trust and relevant experiences"
- Billy May | Chief Customer Officer | J.Crew
True Fit users convert 38.4% more
than Non-True Fit users
"We can leverage our bras to drive her into the store. Our associates can build the basket with our great sportswear. True Fit reinforces our fit authority and gives her confidence to shop in store and online. All of these things together create loyal customers for life!"
- Marcy Schaffir | Senior Vice President | Cacique | Catherines Intimates
“True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online. By providing recommendations around size and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they love and will keep their purchases.”
- Haroun Saleemi | Head of Ecommerce | Quiz
“By leveraging new technologies, such as True Fit, we are able to insure a proper fit without the lengthy delay that a traditional fit tour causes”
- Brady Byrnes | Managing Director of Base Operations | American Airlines Uniforms
25% of all transactions were influenced by True Fit
24 Million recommendations served in 9 months
“True Fit has been extremely beneficial in helping us grow our footprint throughout Europe, from increasing the number of shopper sessions to providing more than a 5% lift to incremental revenue.”
- Jason Van Der Westhuizen | Director of eCommerce and Customer Experience | Lands’ End Europe
5% lift in incremental revenue