"We are already seeing significantly higher conversion rates with customers using True Fit."
CEO, Kate Spade (Aug 2015)
George M. Carrara
"True Fit, since launch, has resulted in an 18% reduction in returns. Additionally, customers who use True Fit convert to ready-to-wear at more than double the rate of customers who do not use True Fit."
COO, Kate Spade (Nov 2015)