Boston | London | Los Angeles | Berlin | Nice | Mumbai

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
View Map

Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

Contact Us

We'd love to hear from you.


Schedule a Live Demo


World's Leading Retailers 
are on the

True Personalization Platform

Select Retail Clients

Sample of our over 200 major world-wide retail clients.

Case Studies

Examples of Driving Lift and Incremental Revenue

Praise from Q2 Earnings Call

"We are already seeing significantly higher conversion rates with customers using True Fit."

Craig Leavitt

CEO, Kate Spade

"True Fit, since launch, has resulted in an 18% reduction in returns. Additionally, customers who use True Fit convert to ready-to-wear at more than double the rate of customers who do not use True Fit."

George M. Carrara

COO, Kate Spade



House of Fraser’s lasting partnership with True Fit continues to deliver


Incremental Lift in Total Revenue

  • 6-8% Incremental lift in site-wide revenue.

  • Increase in user engagement

  • 3.5 Million True Fit customers on House of Fraser

  • Fewer returns for True Fit customers

Learn more

A/B Test for Major Retailer

Brooks Bell in partnership with Boston Consulting Group (BCG) ran a rigorous independent A/B test with True Fit vs. two other solution providers. True Fit won, and was selected for long term contract with large global retailer.


Lift in Total Revenue

Learn more

“Fit and size is personal in nature, and our partnership with True Fit is helping us communicate personally about fit and size to our customers, at scale in a way that is authentic and informed by rich data.”

Graham McCulloch
Director Ecom Marketing & Merchandising
Deckers Outdoor Corporation




Conversion Rate Increase for True Fit Users

Learn more

New on the Blog


Schedule a Live Demo

See what True Fit can do for you.